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Pay peanuts and you get monkeys. Use monkeys and you get bananas.

by Caroline Clark, Director of RMCSC Limited   Everyone is familiar with the cliché ‘pay peanuts and you get monkeys’ and experienced employers are also aware that to create a successful team you need to do more than just pay the highest salaries. Qualified professional people demand more than a lot of money; job satisfaction, career progression and […]

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BREXIT: Meaningless debate or biggest risk to the UK in decades?

  By Julian Donnelly 27th January 2016   Love it or hate it, nothing seems to polarise opinion quite like the letters “EU”. Since our entry into the European Economic Community (EEC) in 1973, it is a subject which has divided both opinions and indeed political parties ever since. With a referendum on the subject […]

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CRM – So Many Benefits for Sales

by Mike Driver, Director of logiCRM Ltd   I’ve been contributing to a CRM Group on LinkedIn recently and one of the subjects which appears often is that CRM is not being used by sales.  It’s not just that it is not being used, but in some cases, contributors put in reasons which attempt to […]

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How PR Can Benefit Your Business

by Ceri-Jane Hackling, Managing Director of Cerub Public Relations   Despite being an accepted marketing tool for decades now, PR is still misunderstood. Often confused with advertising, people don’t really understand what a PR company does and how PR will benefit their business. To put it in a nutshell, advertising is when you pay a publication […]

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