• Home
  • About Us
    • Our fees and charges
    • Terms of Business
    • Complaints procedure
    • Agreement to Mediate
    • Team
    • Privacy Policy
  • Consultation
  • Solutions
    • Insolvency Support
    • Negotiated Settlements
    • Personal Bankruptcy Experts
    • Mediation
    • Comparison of Solutions
  • Case Studies
  • Testimonials
  • Blog & News
    • Press & Awards
  • Links
  • Contact us
  • Home
  • About Us
    • Our fees and charges
    • Terms of Business
    • Complaints procedure
    • Agreement to Mediate
    • Team
    • Privacy Policy
  • Consultation
  • Solutions
    • Insolvency Support
    • Negotiated Settlements
    • Personal Bankruptcy Experts
    • Mediation
    • Comparison of Solutions
  • Case Studies
  • Testimonials
  • Blog & News
    • Press & Awards
  • Links
  • Contact us

How PR Can Benefit Your Business

by Ceri-Jane Hackling, Managing Director of Cerub Public Relations

 

Despite being an accepted marketing tool for decades now, PR is still misunderstood.

Often confused with advertising, people don’t really understand what a PR company does and how PR will benefit their business.

To put it in a nutshell, advertising is when you pay a publication to feature your product or service. PR is when a journalist is made aware of and chooses to feature your product or service in an editorial capacity.

There are obviously benefits to both. Advertising can be guaranteed – if you’re paying for space within a publication you know exactly what you’re getting and when. You also know exactly what’s going to appear since you wrote it!

On the other hand, if you pay £1,000 for a placement in a magazine or newspaper, you will get exactly what you pay for, no more, no less and let’s face it, when was the last time you bought a magazine to read the adverts?

PR on the other hand is a more complicated process, but we believe the benefits far outweigh those of advertising.

If you invest in PR your money will go a lot further. Your PR agency will identify the key titles you need to be seen in, and pitch your product or service to the editorial team in a way that will interest them. We read the media and find out where you need to be seen. Is it the health pages or fashion pages? Is it in the technology section or the homes pages? When we’ve done the research, we contact each of the publications to make them aware of your business, which can result in a lot more coverage. With the right approach, one product can be seen in countless publications rather than on just one page.

In addition, when readers see a product or service reviewed by a journalist, it instantly gives it credibility. People aren’t stupid, they know that when you place an advert they’re going to see the product at its best and it’s the company saying “look at this, this is great!”. When a journalist reviews a product positively however, they have no ulterior motive. They don’t get paid to write about a product in a good light, their job is to give their readers honest informative reviews.

Many companies worry that by approaching journalists with products they will receive negative reviews but most journalists are keen to inform their readers and aren’t out to be controversial.

As well as being a good way to promote products, PR can help position you as an expert in your field. By researching the issues which are affecting your industry, a PR agency can offer to submit comment, articles and contribute to features on your behalf, ghost writing articles which demonstrate your knowledge of the subject. The key to this is understanding the focus of each individual magazine and having interesting and relevant angles on topical subjects.

By understanding the media, a good PR company can ensure regular press coverage for your product or service and help to make you stand out from your competition.

 

 

Ceri-Jane Hackling is Managing Director of Cerub Public Relations (www.cerubpr.co.uk). Cerub PR was founded in 2003 to offer no-nonsense PR to ambitious, forward thinking companies. Working with companies across the UK, Cerub PR helps its clients stand out from their competition.

Please be advised that all views expressed in these posts are those of the author and not of James Rosa Associates ltd.

Categories

  • Bankruptcy (68)
  • Case Study (12)
  • Economy (51)
  • Events (23)
  • Finance (112)
  • Guest (19)
  • Insolvency (97)
  • Mediation (13)
  • Mr Bankruptcy (132)
  • Newsletter (9)
  • Other (14)
  • Personal Guarantees (13)
  • Press Release (18)
  • Turnaround (7)

Recent posts

  • Preserving your future aspirations in the face of unmanageable debt
  • How sustainable is your debt situation? Your credit report reveals all
  • Strategies for achieving financial freedom from debt
  • Understanding the differences between bankruptcy in England and Wales, and in Scotland
  • The link between debt and poor mental health

Archives

  • May 2025 (1)
  • April 2025 (2)
  • March 2025 (1)
  • February 2025 (2)
  • January 2025 (2)
  • November 2024 (3)
  • October 2024 (2)
  • September 2024 (3)
  • August 2024 (1)
  • July 2024 (1)
  • June 2024 (2)
  • May 2024 (1)
  • April 2024 (2)
  • March 2024 (2)
  • February 2024 (3)
  • January 2024 (3)
  • December 2023 (1)
  • November 2023 (2)
  • October 2023 (2)
  • September 2023 (2)
  • August 2023 (2)
  • July 2023 (2)
  • June 2023 (2)
  • May 2023 (3)
  • April 2023 (2)
  • March 2023 (3)
  • February 2023 (2)
  • January 2023 (1)
  • December 2022 (2)
  • November 2022 (1)
  • October 2022 (2)
  • September 2022 (2)
  • August 2022 (2)
  • July 2022 (1)
  • June 2022 (3)
  • May 2022 (2)
  • April 2022 (2)
  • March 2022 (1)
  • February 2022 (2)
  • January 2022 (2)
  • December 2021 (1)
  • November 2021 (5)
  • October 2021 (2)
  • September 2021 (3)
  • July 2021 (1)
  • June 2021 (3)
  • May 2021 (2)
  • April 2021 (2)
  • March 2021 (2)
  • February 2021 (2)
  • January 2021 (2)
  • December 2020 (1)
  • November 2020 (2)
  • October 2020 (2)
  • September 2020 (2)
  • August 2020 (2)
  • July 2020 (2)
  • June 2020 (2)
  • May 2020 (2)
  • April 2020 (3)
  • March 2020 (3)
  • February 2020 (2)
  • January 2020 (1)
  • December 2019 (3)
  • November 2019 (1)
  • October 2019 (2)
  • September 2019 (1)
  • August 2019 (3)
  • July 2019 (2)
  • June 2019 (3)
  • May 2019 (2)
  • April 2019 (1)
  • March 2019 (2)
  • February 2019 (1)
  • January 2019 (1)
  • December 2018 (2)
  • November 2018 (1)
  • September 2018 (2)
  • July 2018 (1)
  • March 2018 (1)
  • January 2018 (1)
  • May 2017 (1)
  • January 2017 (1)
  • December 2016 (1)
  • November 2016 (1)
  • September 2016 (2)
  • August 2016 (2)
  • July 2016 (1)
  • May 2016 (2)
  • March 2016 (2)
  • February 2016 (1)
  • January 2016 (1)
  • October 2015 (2)
  • September 2015 (2)
  • August 2015 (3)
  • July 2015 (3)
  • May 2015 (1)
  • April 2015 (1)
  • March 2015 (2)
  • February 2015 (1)
  • January 2015 (2)
  • December 2014 (1)
  • November 2014 (2)
  • October 2014 (5)
  • September 2014 (3)
  • August 2014 (3)
  • July 2014 (1)
  • April 2014 (3)

RSS FT News Feed

  • Robert Prevost becomes first American pope
  • British Airways owner to buy Boeing jets after US and UK agree trade deal
  • US and UK seal first deal of Trump’s trade war
  • Months of talks, then a late scramble: how the UK finally struck a US trade deal
  • Bulgarian spy helped Wirecard’s Marsalek plan Kabul airlift for CIA, court told

Sign up to our newsletter

Useful links

  • Home
  • About us
  • Consultation
  • Blog & News
  • Press
  • Contact us

Solutions

  • Insolvency Support
  • Mediation
  • Negotiated Settlements
  • Personal Bankruptcy Experts

Social

  • Facebook
  • Twitter
  • LinkedIn

The Old Rectory Business Centre
Springhead Road
Northfleet
Kent
DA11 8HN

T: 0845 680 7217
E: enquiries@jamesrosa.co.uk

© 2018 James Rosa Associates Ltd. All rights reserved.